About Happpyness | Happpyness is wonderful and just works

We built a prototype of Happpyness in 2023 for ourselves to help with a couple of anxiety issues. We found it worked so well, we decided to develop it into a full web app so that others could really benefit from the rather life-changing effects of positive affirmations.

If you are new to positive affirmations then click on the How button at the top. If you are unsure, take a look at the Science link above - positive affirmations have a strong evidence base for their efficacy.

You can also fall asleep listening to the affirmations - check out the Sleep link above.

Any questions, just drop us a line.

The science and the research

Happpyness is based on science. Positive affirmations such as the ones you'll find on Happpyness are based on widely accepted and well-established psychological theories.

"Practicing affirmations boosts problem solving abilities whilst under pressure."

Carnegie Mellon University

"Affirmations lead to a decrease in health-deteriorating stress."

American Psychological Association

"Daily affirmation phone notifications improve self-esteem and perceived satisfaction with life."

Dominican University California

"Affirmations can lead to an increase in physical performance."

Human Kinetics Journal

Here are some of the research papers

Affirmed yet unaware: exploring the role of awareness in the process of self-affirmation

David K Sherman at al | 2009

Self-affirmation alters the brain's response to health messages and subsequent behavior change

Emily B Falk et al | 2015

The Psychology of Self-Affirmation: Sustaining the Integrity of the Self

Claude M Steele | 1988

Self-affirmation promotes physical activity

Logel and Cohen | 2011

Self-affirmation activates brain systems associated with self-related processing and reward and is reinforced by future orientation

Christopher N Cascio et al | 2016

The Theory of Cognitive Dissonance: A Current Perspective

Elliot Aronson | 1969

Still talking to ourselves after all these years: A review of current research on private speech

Winsler, A | 2009

The psychology of change: self-affirmation and social psychological intervention

Geoffrey L Cohen, David K Sherman | 2014

The inner speech of behavioral regulation: Intentions and task performance strengthen when you talk to yourself as a You

Dolcos, S., and Albarracin, D. | 2014

The science and the research

Happpyness is based on science. Positive affirmations such as the ones you'll find on Happpyness are based on widely accepted and well-established psychological theories.

"Practicing affirmations boosts problem solving abilities whilst under pressure."

Carnegie Mellon University

"Affirmations lead to a decrease in health-deteriorating stress."

American Psychological Association

"Daily affirmation phone notifications improve self-esteem and perceived satisfaction with life."

Dominican University California

"Affirmations can lead to an increase in physical performance."

Human Kinetics Journal

Here are some of the research papers

Affirmed yet unaware: exploring the role of awareness in the process of self-affirmation

David K Sherman at al | 2009

Self-affirmation alters the brain's response to health messages and subsequent behavior change

Emily B Falk et al | 2015

The Psychology of Self-Affirmation: Sustaining the Integrity of the Self

Claude M Steele | 1988

Self-affirmation promotes physical activity

Logel and Cohen | 2011

Self-affirmation activates brain systems associated with self-related processing and reward and is reinforced by future orientation

Christopher N Cascio et al | 2016

The Theory of Cognitive Dissonance: A Current Perspective

Elliot Aronson | 1969

Still talking to ourselves after all these years: A review of current research on private speech

Winsler, A | 2009

The psychology of change: self-affirmation and social psychological intervention

Geoffrey L Cohen, David K Sherman | 2014

The inner speech of behavioral regulation: Intentions and task performance strengthen when you talk to yourself as a You

Dolcos, S., and Albarracin, D. | 2014

How to use positive affirmations

Want to know how to use the Happpyness affirmations? Read on and change your world for the better.

Affirmations work – they are backed up by scientific research. They work by repetition, and each time you repeat an affirmation to yourself, you are reinforcing your neural pathways and making them stronger. This is possible because of something called neuroplasticity, which is the brain’s ability to change and adapt in response to new information or experiences.
You have to believe in what you are saying, so don’t choose affirmations that appear untrue or unattainable. Instead of “I am the most confident person in the world”, say “I am confident”.
Some people respond best with “I am” statements, and others work best with “You are…”. Research suggests starting with the second-person “You are…” style.
Create a list of between 2 and 10 affirmations. Then listen to each one, and repeat it to yourself, either out loud, or silently in your head. You can also consider sleep affirmations where you don’t need to repeat them - you just listen as you fall asleep.
If you make a sleep affirmation playlist, set the length to 60 or 90 minutes.
Sometimes they can start to work almost immediately, sometimes they can take 20 to 60 days to achieve the desired effect, and they don't work for some people. Key to their success though is to repeat them daily or listen in your sleep for long-lasting and positive change in your life.

Sleep Affirmations

Asleep in bed listening to positive affirmations

Sleep affirmations are amazing. They get to work in the first 60 to 90 minutes as you fall asleep and your subconscious mind will process the positive affirmations you have chosen.

Choose some affirmations that are meaningful and achieveable for you, select the 60 or 90 minutes length then just drift off in bed listening to them, on headphones or a speaker. Make sure you can hear the affirmations, but not so loud as to wake you up.

Read more about the power of sleep affirmations.